A comprehensive online course for radio professionals — from understanding the industry landscape to building a powerful digital footprint.
How To Radio is the Radio Vendor Alliance's signature online education program — a focused, practical course built around three of the RVA's most experienced board members. Together, they cover the full arc of what it takes to run a modern radio operation — from understanding the landscape and mastering streaming, to building a powerful digital footprint and engaging listeners through every available channel.
Pre-recorded modules from three industry veterans, available on your schedule. Watch, rewatch, and learn at your own pace.
Direct access to instructors through rotating monthly video sessions. Ask questions, get real-world advice, and connect with peers.
Each module includes a 5–8 question quiz to reinforce key concepts and ensure you retain what matters most.
Full year of enrollment includes all video content, live sessions, and recordings added to your library within 48 hours.
The three instructors divide the curriculum into three complementary areas that together form a complete picture of modern radio.
How local and independent stations can compete in the streaming era — and win.
Why every radio station needs a mobile strategy — and what it should include.
Turning digital tools into real listener relationships — and real revenue.
What your station looks like online matters as much as what it sounds like on air.
The direct channels that let you reach listeners wherever they are.
How To Radio is taught by three RVA board members whose expertise spans the full spectrum of modern radio — from industry history and streaming infrastructure to mobile technology, digital marketing, and audience growth.
A three-decade radio industry veteran, Tom was instrumental in establishing StateNets and is the sole recipient of the NASRN Vision of Success Award. He served on the RAB Board of Directors and owned radio stations in Colorado’s resort communities. In 2019 he founded Cool Radio Streaming, which now delivers streaming solutions to hundreds of small and medium market stations nationwide. Tom brings a rare combination of hands-on ownership experience, industry-wide perspective, and a deep commitment to the future of local radio.
Founder and CEO of RadioFX, John is passionate about pushing the boundaries of technology to help local and independent radio stations capitalize on the digital movement. The RadioFX platform provides stations with a full-featured mobile app built specifically for radio — with listener engagement tools, digital revenue capabilities, and analytics that give managers real insight into their audience. John has worked with stations across North America to help them compete in the mobile-first world without the cost or complexity of enterprise solutions.
Jackie leads Envisionwise and Pivot Radio, and partners with Benztown on the StudioTexter platform. With over 25 years of experience and thousands of websites designed for radio stations and local businesses, Jackie is one of the most trusted voices in radio’s digital transformation. She pioneered custom dynamic websites, Alexa and Google Home skills, and text messaging services for stations across the country. Her practical, no-nonsense approach to digital presence and audience marketing has made her an indispensable resource for stations at every market size.
One of the most valuable features of How To Radio is direct access to the three instructors. Each month, a rotating Q&A session is hosted live via video call, open to all enrolled students. These sessions are recorded and added to the course library within 48 hours for students who can’t attend.
12 sessions per year of enrollment
Zoom or equivalent, open to all students
Tom, John, and Jackie each month
Per session, packed with insights
Industry news, deep-dives, case studies
Added to your library within 48 hours
Choose the plan that fits your needs. All tiers include the complete 6-module video curriculum with self-paced access.
Perfect for individual learners ready to master modern radio at their own pace.
Get StartedThe complete experience — video modules plus live access to all three instructors.
Enroll NowPremium access for your whole team — ideal for GMs training their staff.
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